#5 Last but not least
- LaraWaelte
- Apr 9
- 2 min read
Here's where the whole picture comes together - or falls apart.
HAVING AN ONLINE PRESENCE
We talked about Google reviews, about sending quotes promptly, emailing and answering your phone. But what creates the most compelling picture before the customer gets in touch?
Exactly, can I see your work online and what does it look like?
The solution: Maintain a professional, active online and social media presence!
Instagram, Facebook, TikTok, Linkedin, Google - you name it! What used to be a plus but not a need has become more crucial than ever in securing your next client. Your target audience will see you where they are most - and let's face it, it's all shifting more and more towards the social networks.
Now, I understand that you have enough to worry about and little nerve to be creating a compelling Facebook post, coming up with a catchy Instagram reel, and still remembering to update your website and Google profile twice a week to rank higher on the search engine.
The good news is: the social media aspect of things is probably the easiest to outsource. I can create a post schedule for you; all you have to do is approve it for the next week or two to come, and then leave the rest to me.
But who comes up with the material? Again, it's not as hard as you think: you just set up your phone and record an hour of your day in timelapse; you may take a quick before picture and one at the end of the day, or I remind you to take a video if you're on site doing a new install.
I will tell you what I think would work, you just send me everything you have and I will come up with great, engaging content.
Social media is definitely not worth stressing over. But it is essential. So why not let your VA take care of it - message me today to guarantee your monthly retainer, including social media management!

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